SPOTLIGHT : Event Industry Experts Sound Off

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The economy shapes Subaru's future Karen Allen, Subaru exec, gets in the hot seat for this month's Spotlight

Kati Quigley of Microsoft defines changing roles Integrating the portfolio and the challenges of being a global brand

Get creative to get engagement: GE Gets Strategic with Tech-EM Kimberly Ramalho of GE evaluates portfolio, approach and the benefits of being a global brand in this month's Spotlight

Leads and Measurement: The New Priority Lead capture and data management are essential to event planning. Don't know how to get started? Read this.

Tech-EM Chats With Kimberly Baker, Director Of Events Marketing For BAI Kimberly Baker talks about how BAI uses its a combination of face-to-face and online tactics to connect with bankers.

Q&A: Tech-EM Chats With Andrew Baum, VP-Marketing At Printroom Tech-EM chats with Andrew Baum, vp-marketing at Printroom about how experiential marketing is evolving at his company and why Printroom embraces a "hands-on" approach.

Q&A: Marc Jacobs, Domino Foods Tech-EM chats with Marc Jacobs, vp-sales and marketing of the consumer division for Domino Foods. Jacobs handles marketing for Domino Sugar, which is sold east of the Mississippi; C&H Sugar, which is sold west of the Mississippi the and organic and natural brand, Florida Crystals.

Q&A With Mary Siemiesz, Director-Consumer Communications for Nestlé Purina PetCare Tech-EM gets inside Purina's event marketing strategy with Mary Siemiesz, director-consumer communications for Nestlé Purina PetCare.

Q&A With Susan Truskey, Siemens Tech-EM chats with Susan Truskey from Siemens about the company's marketing portfolio, experiential tactics and how her role is changing at the company.

What You Can Learn From: Cecelia Paglia, Head of Global Event Marketing-Reebok Tech-EM chats with Reebok's global event marketing head to get the strategic scoop on how the brand handles its approximately 200 events a year.

Tech-EM Chats With Broder Brothers' VP-Marketing Tech-EM takes a deep-dive into Broder Brothers' marketing department. We chat about ROI, proprietary events and the power of event marketing.

Go Inside CES A Q&A about what’s new, trends and more with CEA’s Dan Cole

Lessons from Auto Tech-EM sits with General Motors General Director of Marketing Jim Moloney