
Just about every engagement technique was fair game at Interop 2009, a premier information technology event held May 17-21 at the Mandalay Bay Convention Center in Las Vegas. From magicians to real heavyweight boxers, exhibitors did their best to bring excitement to the faces of serious IT professionals as they pondered new products for their enterprise. The show could also be a study in doing more with less, as exhibitors looked to keep their presence impactful with smaller footprints and downscaled architecture. While some still brought brand new properties, many were forced to distill their best elements to a singular brand experience on half the real estate, some showing admirable ingenuity and with excellent results. Yes, we were there. Yes, we’re about to give you a taste of the action.