Nortel

A no-nonsense Nortel booth fit the IT theme with an exhibit that visually resembled computer hardware. The core was based on Delta Matrix panels which, according to the exhibit manager, allow the property to be reconfigured for a variety of IT events. Large-scale graphics were another interchangeable touch. Demo stations were equipped with multiple flat screens, which made it feel like the product conversations were taking place in the familiar environments of an IT workplace. The traditional footprint, combined with subdued colors and lots of exposed metal presented the brand as substantial and robust.