Citrix

After a recent rebranding, enterprise software developer Citrix brought a visually complex and functional exhibit. The most eye-catching part was in the air: Three types of overhead signage (fabric projection panels anchored to the top of the booth, a regular rigged sign and a rectangular sign rigged above the entire construction) made the property appear tall and substantial. Sweeping arches and fluid architectural shapes sprouting from the main aluminum core structure, plus multiple presentation stations, gave the exhibit a formidable ground presence.