Qwest Business

Telephony provider Qwest Business conducted its business in an airy booth with a lot of presence. Giant suspended cubes placed above the booth helped direct attendees to different product areas. Programmed LED lights gave the white opaque cubes—and the space below—a sense of energy. Light aluminum frames provided the exhibit’s core, anchoring the LED flat screens at each station and the graphic panels. There were no actual products on display so to extend face-time, product conversations took place while attendees enjoyed their moment of stardom having their photo taken and Photoshopped onto the cover of a mock Rolling Stone magazine.