DirecTV at CES 3

In 2007 DirecTV left the main show floor of CES and created an immersive brand experience in an off site salon. Outfitting a 7500sq ft ballroom at Caesars Palace allowed DirecTV to showcase their premium products and programming without the audio and visual distractions that bombard patrons in the convention center. The experience was an ideal reflection of their 'premium' brand persona that offered a unique alternative to the norm.