Announcements may include new iPod touch models and a Beatles catalog for iTunes
New CMO Takes the Lead
“You on You” contest offers winners HP Artist Edition notebook PCs and more than $300,000 in prizes
Voice-enabled customer service drives down costs and increases customer satisfaction
Open source software manages customer relationships, without proprietary licenses
Check out a recent Event Marketer magazine webinar
With a new name, Virgin Mobile FreeFest 2009, a change in venue, and new artists, the festival brings a new message to position the brand as a consumer champion
Video game company EA placed its new game Brutal Legend front and center at the Download hard rock festival in the United Kingdom, June 12-14, where it broke the Guinness World Record for the most air guitarists rocking out at one time.
Interstate Batteries is creating summer “Snow Days” in advance of Minor League Baseball games in five markets to educate consumers about the need to have their batteries checked during the summer months when heat kills batteries faster than in the winter.
Cisco Systems will sonsor London's 2012 Olympics, helping replace $65 million lost when Nortel Networks went bankrupt.