In Partnership With
Canon Renews Agreement With Islanders
Canon has signed a three-year marketing and sponsorship agreement that renews the relationship between the digital imaging company and the Long Island-based NHL team.
Hitachi GST Revamps Channel Program
Hitachi Global Storage Technologies is reinventing its Partners First channel program, which provides technical, value-added and marketing initiatives to Hitachi GST channel customers to aid them in promoting the brand’s hard drives.
Samsung Targets Indie Filmmakers, Fans With Landmark Partnership
Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels. Based on the platform True Vision Should Lose Nothing in Translation, Samsung is partnering with Landmark theaters to connect with consumers.
AT&T Sponsors Gee’s Bend Quilters Tour
In an effort to connect with black consumers and communities, AT&T has announced a sponsorship of a multicity college tour featuring music and folklore presented by the Gee's Bend Quilters Collective.
CES 2008 Flashback: Tech Marketers Divert Their Mobile Tours For A CES Visit
CES exhibitors are driving their messages home—literally. The invasion of mobile marketing at the annual mega-show has been taken to a new level this year, with at least seven brands spotted yesterday using double-expandable trailers outside the convention center to stretch their exhibit outside show walls to draw in those outside.