Sony to continue sponsorship of golf open tourny

The PGA Tour has renewed title sponsorship with the Sony Open for at least one year through 2011 and plans to work with the company on a 3-D broadcast, according to tour commissioner Tim Finchem.

The 2010 Sony Open, the season's first full-field event, is scheduled for Jan. 14-17 at Waialae Country Club in Honolulu. It follows the season-opening SBS Championship, limited to players who won on tour in 2009, scheduled for Jan. 7-10 at the Kapalua Plantation Course.

That makes 10 title sponsors with new contracts this year --- seven renewals and three new sponsors, including SBS, which replaced Mercedes-Benz for the Kapalua event. Finchem also said the sponsor of the season-ending Tour Championship, Coca-Cola, is finishing up details on its contract renewal. Kapalua has hosted the tour's season-opening event since 1999. The tournament had been sponsored by Mercedes since 1994.