Jan. 10: CES Design Highlights

Toshiba. Graphics boasting red, black and grey rectangles and squares are recurring visual themes in this exhibit, starting with the white scrim fabric signage suspended above the perimeter. The space is divided into three zones: mobile storage and technology, digital home technology and picture enhancement technology. Black, self-illuminated ring structures decorated with the rectangular graphics are suspended above each zone, with cylindrical string curtains running through the center. A central presentation stage features an LED screen and padded bars for comfy leaning.—Booth 12814

RCA/TTE Technology. A big, red, high-gloss ID sign is suspended at the front of the footprint, flanked by two red fabric walls. Suspended chains draped from truss create the look of a tall box structure between the walls as they hang over meeting rooms below. Behind the fabric walls, the brand’s TV monitors are creatively displayed on six freestanding red pedestals in rows of three, with the product name and information printed on the sides. The presentation is understated, but stands out because it doesn’t try and cram too many displays in the space. Planters with tufts of saw grass throughout the space are a nice touch, too.—Booth 12125

NBC Universal. A functioning TV studio inside the exhibit is up and running, and the Multimedia Lounge where bloggers are doing their thing live features white boxes with neon green shoots that look like futuristic plants. At the center of the space, a tall, tree-like truss structure sports flat-screen monitors at the end of its “branches.” At the perimeter of the structure, touchscreen monitors and Microsoft Surface tables allow visitors to explore all of NBC Universal’s programming offerings, and their selections are played on the monitors up on the truss. Next to this, six-foot-tall news tickers sprout sideways from the floor, running headlines in a variety of colors.—Booth 12533

Gracenote. A suspended, white fabric ID sign wraps around the front of the footprint, decorated with the brand’s name in black and “g” logo graphic in red. Smooth-edged signage and architecture are done up in red and white, with hanging signs and lifestyle graphics over zones for the brand’s media monitoring, automotive, mobile entertainment and software offerings. The home solutions zone is built into a round-edged back wall structure that is situated in front of private meeting rooms.—Booth 30333

BlueAnt Wireless. Translucent, fabric scrim exterior walls feature super scale graphics of the brand’s wireless earpieces in action. Inside, the space is done up in black and deep blue, with a central deck structure that houses a second deck meeting space. Demo stands line the backside of the fabric walls, while a black archway structure at the front of the booth is highlighted by internal blue accent lighting. Four freestanding demo kiosks are situated beneath the arch, standing out thanks to more internal blue lighting and monitors running product info.—Booth 36526