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Pop-Up Experiences
WHITEPAPER
Go inside one of the hottest trends of the year: Pop-Up Experiences. Temporary branded experiences are, well, popping up all over the country. Learn why the trend is red-hot, what it's all about, which brands have "popped" and why. Get insights, ideas and more in the first-eve white paper focused on pop-up experiences.
Virtual Experiences
WHITEPAPER
The event and trade show industry is going virtual. Download the industry's first white paper on digital events: What it is, what is isn't and what you need to know. Get advice for going digital, see what the common types of virtual events and trade shows are, and wrap your arms around the evolution of brand experiences into the virtual realm.
CES 2010 Prep Sheet
WHITEPAPER
Download this free white paper focused on prepping you for CES 2010. It will arm you with CES Changes and Updates, Exhibitor Trends and Case Studies, Design Ideas and Booth Technologies, Tips for Increasing Traffic and Leads, and more.
CES Exhibitor Chalk Talk
WEBINAR
Download this first-ever CES Chalk Talk, an hour-long online seminar that will get you in shape for the nation¹s largest trade show. Join the editors of Tech-EM.com and our industry experts for a FREE one-hour Webinar arming you with CES Changes and Updates, Exhibitor Trends and Case Studies, Design Ideas and Booth Technologies, Tips for Increasing Traffic and Leads, and more.
Leveraging Executive Briefing Centers
WHITEPAPER
Get the skinny on executive briefing centers, including whether your brand is a good fit for an EBC, design tips, and Q&As with marketers who know what works and what doesn’t.
Retailtainment ROI Planner
WORKSHEET
A six-step worksheet for measuring success -- Retailtainment is the one event marketing discipline where quantitative measurement must be standard operating procedure. This tool will enable you to determine the volume of merchandising support required to achieve desired ROI from each account or an average for the overall program.
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Leveraging Executive Briefing Centers
WEBINAR
Speakers: Dan Hanover – Event Marketer magazine, David Piper – Sparks, 3M
Customer-facing, the critical component of converting prospects, is getting an upgrade as Corporate America continues to embrace Executive Briefing Centers as a strategic part of their companies' overall face-to-face mix. The latest crop are high-tech, engagement-based environments that literally stamp an indelible brand on visitors and immerse guests in the total corporate experience. Join the editors of Event Marketer magazine for a free 45-minute Webinar on Executive Briefing Centers. It will be time well spent, an education seminar that will arm you with a perspective on: - An overview of the EBC evolution - Who's using EBCs and why - How your company can leverage EBCs as a part of your face-to-face marketing - Examples, case studies, and best practice tips.
Strategic Datamining
WHITEPAPER
Download this free white paper on strategic data-mining. Learn how leading companies are leaning more heavily on event and trade show data to bump leads, measure sales, and enhance the portfolio.
Portfolio Consolidation
WHITEPAPER
Download this free white paper on portfolio consolidation. Learn how leading companies are making the most of their buying power and strategy energy with leaner and in most times meaner event and trade show portfolios.
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Portfolio Consolidation
WEBINAR
Hear and see an archived discussion of the expanding consolidation trend. Companies from across the event landscape are reaping the rewards of strategic and tactical consolidations, including:
- Financial Savings
- Increased Efficiencies
- Heightened Measurability
- Enhanced Effectiveness
Internal Economies of Scale
Fragmented event portfolios won't cut it long-term. Check out this archived interactive webinar, diving into why companies are consolidating, how they're making it happen, and why your brand might benefit from defragging your event portfolio.
Data-Mining
WEBINAR
Data is becoming the fuel event marketers are burning these. If you’re not leveraging data for all it can be, your event will never be performing optimally. Download a FREE 45-minute Webinar produced by the editors of Event Marketer magazine that will give you information on: