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Case Studies : The Latest Case Studies
Office Max and Mutual of Omaha Go Viral with Targeted Videos
How viral video strategies can extend your event’s impact
Yahoo, ESPN and Reliant Energy Drive Online Buzz
Want more action on social media sites? Get your attendees posting at the event
Motorola Weaves Social Media into Sponsorship
Motorola teams up with Chad Johnson, to create an online, athlete-run sports news network
Air Force Brings Jobs to Life
The United States Air Force brings its “It’s Not Science Fiction” augmented reality tour to life.
LG Takes Center Court at Final Four Tourney
LG Electronics pulled out all the stops to help consumers connect their passion for the game with the brand’s wide range of products during the NCAA Men’s Final Four tournament.
MLB Network Leverages Social Media to Woo Baseball Fans
The MLB Network this March took the show on the road to 25 spring training ballparks in Florida and Arizona.
Motorola Weaves Social Media into Super Bowl Sponsorship
To promote its Motoblur social networking technology to football fans during the Super Bowl, Motorola teamed created a online, athlete-run sports news network, OCNN
ESPN's Snowcam Experience at the Winter X Games Goes Viral
To build buzz for its coverage of the 2010 Winter X Games, ESPN launched the Snowcam experience in the week before the event
Virgin gets its quirk on in Baltimore
Music is a natural for wireless service provider Virgin Mobile and what better place than the 25-acre Pimlico Race Course in Baltimore, MD, the quirky hometown of king of quirk John Waters and all things camp, crazy and, of course, crab.
Adobe AIR tour rides the rails
The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London.
Samsung shares hope during the holidays
To create brand awareness, Samsung brand ambassadors hit the streets
Rodenstock unleashed giant specs
To reinforce its image as a maker of quality eyewear, Rodenstock last fall launched the Larger Than Life road show
Microsoft Brings XBox to Media with T.V.
Custom television station sends message to 10 million
Sony Offers Sound Snacks
Press event makes Europe sing
Microsoft pop-up portrait studios snag big word of mouth
Both coasts buzz about Live Portrait Studios
Verizon’s gospel competition strikes a chord
The telecom brand drives engagement by intersecting with three pillars of African-American culture
Verizon shows off FiOS tech in Washington Mall
And nets 49% lift in holiday sales
For Electronic Arts' Xmas Experience Tour, the name of the game was sales
The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences.
Baby, you can drive my car
Getting consumers in the driver’s seat is tougher than ever, so Ford put them behind the wheel for free
Intel gets "sticky" on CES guests
The clear glass island display featuring projection-based touchscreens was just one of many sticky interactives that drew and kept attendees.
HP gets closeup at CES 09
HP brought the artistry and personalization for which the brand is known direct to attendees this year at the Consumer Electronics Show.
Toyota Promotes Hybrids With Enviro-friendly Tour
Toyota Motor Sales promoted its vehicles that run on hybrid technology with a tour incorporating a mix of environmentally friendly elements.
Microsoft Blasts Times Square with Halo 3 Launch
The fans were lined up at 5 a.m., waiting for the stroke of midnight when they could be the first to get their hands on Halo 3. What hard-core fans didn’t know is that they were about to be treated to a product launch experience they’d never forget.
EA Takes The Hub On Tour
Electronic Arts took high-def video game sampling beyond the standard retail and shopping mall experiences.
LG At CTIA
LG’s core message—LG is The Nature of Mobile—was woven into every aspect of the CTIA space.
What You Can Learn From: Research In Motion
Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product.
What You Can Learn From: Chevrolet
How GM leveraged its CMAs sponsorship through TV, events and on-site at the country music extravaganza.
What You Can Learn From: UPS' Conference Series
Get key insights and learnings from Longitudes, UPS’ twice-yearly conference series that focuses on supply-chain management and synchronized commerce.
Monster Activates Sponsorship Way Beyond The Booth
Monster took its sponsorship of the Society of Human Resource Management Show at the San Diego Convention Center and activated way beyond the booth...
How WaMu Created A Blowout Incentive Experience
Eleven hundred winners of Washington Mutual’s in-house incentive programs invaded Big Island in Hawaii for the President’s Club event, which featured sessions and events aimed at driving future sales—and inspiring others in the company to achieve President’s Club status.
Pontiac Leverages TV Tie Through Website
Pontiac used its sponsorship of NBC’s “The Apprentice” to spread awareness of its all-new Solstice roadster. It was all designed to pump up demand for an early order program that would build buzz around the first 1,000 Solstices available to the general public. One of the tasks on the show focused on teams of contestants competing to come up with a brochure touting the new car, with a member of the losing team getting the boot from The Donald.
Microsoft Channels High Energy Tactics To Drive Traffic
To reinforce its commitment to its 5,000-plus worldwide partners, Microsoft held a four-day conference at the Minneapolis Convention Center with keynotes from top executives, 130-plus breakout sessions, hundreds of hands-on labs and demos, networking opportunities, and awards ceremonies.
Fidelity Reaches Consumers Through Concert Tie
Fidelity’s link with, arguably, the baby boomer icon was the foundation of what became unquestionably one of the most successful entertainment sponsorships in recent memory. When it was over, the company’s sponsorship of Paul McCartney’s 2005 concert tour had generated hundreds of millions of dollars in new and incremental business.
How Verizon Leveraged Grammy Buzz For V-Cast Launch
Getting Los Angeles to stand still is a next-to-impossible task. But that was the goal for Verizon Wireless, which was seeking to leverage all of the hullabaloo around the Grammy Awards to generate attention for its V Cast digital content delivery service.
Samsung Communicates Story Through Design
Samsung needed to best the rest at the International Telecommunications Union show in Geneva, and to do so, they needed an exhibit that would be different and engaging.
What You Can Learn From: Symantec
Symantec had “tunnel vision” when it introduced its newest tools, technologies and techniques to IT professionals and executives attending Vision 2006. Its media-rich conference environment featured a walk-in tunnel that mapped graphic animations three-dimensionally on all surfaces. As attendees progressed through the tunnel, live animation sequences zipped across the screen walls while a specially created soundtrack throbbed throughout the room.
What You Can Learn From: DaimlerChrysler
DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience.
H-P Integrates at Telecom World
Hewlett-Packard’s participation at the International Telecommunication Union’s December 2006 Telecom World was designed to demonstrate the company’s thought leadership and the real-world solutions offered by its Communications, Media and Entertainment business unit.
CDW Uses Motorsports to Reach IT Prospects
As title sponsor of the RuSPORT motorsports team, CDW revved up a compelling and relevant platform for reaching professionals in the business, educational and government sectors.
Cisco Creates Experience At VoiceCon
For last spring’s VoiceCon IP telephony trade show, the company was looking to recast its image from a product vendor to a strategic partner that could help top-level decision makers improve their business processes.
Intel Multiplies At CES
Find out how Intel supplemented technical demos with high-impact, audience-involving experiences that brought the benefits of multi-core computing and its Core 2 Duo processor to life.
What You Can Learn From: Nokia
We can never remember whether it’s love or music that’s referred to as the international language. Either way, Nokia set out to incorporate both as part of a big ol’ New Year’s Eve event
What You Can Learn From: Mountain Dew
Employees jump in for major sampling effort
What You Can Learn From: Motorola
StudioMoto attracts young adults with loads of interactives
What You Can Learn From: Delta
Cause effort ties in employees and sponsorships
What You Can Learn From: Cisco
Launch connects attendees all over the world
What You Can Learn From: AT&T
Mobile tour and sponsorship activation combine for the ultimate experience
What You Can Learn From: Aon
Brand gets attendees in on the game
Motorola Super Bowl XL
Motorola wanted there to be no confusion among fans attending Super Bowl XL. As a major NFL sponsor, the company wanted its presence to make clear that it invests big in football.
Those who caught the brand’s AlohaMoto exhibit at the Motown Winter Blast—one of the official fan fest areas—could make no mistake. Moto’s onslaught actually began from the moment fans arrived—welcome signage at the airport and wrapped buses gave the company visibility.
Oracle Leverages the Power of O
Faced with the prospect of attracting top-level decision-makers from some of the biggest companies in the U.S., Oracle needed a concept that would reach even the been-there/done-that set, and give them an experience that would only be possible through their partnership with Oracle.