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Virgin gets its quirk on in Baltimore
Music is a natural for wireless service provider Virgin Mobile and what better place than the 25-acre Pimlico Race Course in Baltimore, MD, the quirky hometown of king of quirk John Waters and all things camp, crazy and, of course, crab.
Adobe AIR tour rides the rails
The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London.
CHALLENGE ACCEPTED
How three brands used simple social media tools to tackle big-time marketing objectives
WARNING SHOT
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board
TUNED IN
AARP’s Vegas@50+ goes digital, just like its tech-savvy attendees
The economy shapes Subaru's future
Karen Allen, Subaru exec, gets in the hot seat for this month's Spotlight
Samsung shares hope during the holidays
To create brand awareness, Samsung brand ambassadors hit the streets
Rodenstock unleashed giant specs
To reinforce its image as a maker of quality eyewear, Rodenstock last fall launched the Larger Than Life road show
TRIED AND TRUE
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI
BEYOND THE BILLBOARD
There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements
VIRTUAL EDGE
Cisco takes its global sales meeting virtual for the first time in 20 years
Kati Quigley of Microsoft defines changing roles
Integrating the portfolio and the challenges of being a global brand
Microsoft Brings XBox to Media with T.V.
Custom television station sends message to 10 million
Sony Offers Sound Snacks
Press event makes Europe sing
Well pressed
Media training can help you ace your next interview
Easing the transition
How to bring live event attendees into the realm of virtual events
Beware the greenwashers
Mobile marketing’s got a dirty little secret. Things to know before you launch your next “green” mobile tour
Get creative to get engagement: GE Gets Strategic with Tech-EM
Kimberly Ramalho of GE evaluates portfolio, approach and the benefits of being a global brand in this month's Spotlight
Leading the flock
Making Twitter an integral part of your events’ lifecycles
Nokia launches media into the stratosphere
And high above Vegas, the signal was clear
Live bait
Brands reel in publicity with Guinness World Record events
Sunny side up
Kodak encourages consumers to look on the bright side of life
Microsoft pop-up portrait studios snag big word of mouth
Both coasts buzz about Live Portrait Studios
Verizon’s gospel competition strikes a chord
The telecom brand drives engagement by intersecting with three pillars of African-American culture
Event marketing en Español
A guide to making authentic connections with America’s largest—and fastest-growing—minority demographic
Trade Show on Wheels
By going where competitors haven’t gone before, ABB is taking the U.S. market by storm... and bringing the trade show with it
Verizon shows off FiOS tech in Washington Mall
And nets 49% lift in holiday sales
For Electronic Arts' Xmas Experience Tour, the name of the game was sales
The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences.
Free for all
Virgin Mobile’s signature music festival goes gratis
Eleven tips for rightsizing customer appreciation
Adobe and Intel offer innovative ideas and insights on how to be budget-conscious when the gratitude show must go on.
A whole new world
CA revamps its annual conference
Mission control: Prove program value with management software
Proving the value of your work depends on your data. Event management dashboards can help
Built to Last
Permanent branded spaces give pop-ups a run for their money
Pumped Up
Inflatable structures are more than a lot of hot air for brands like Nokia and Hoodman Corp.
Blades of glory: Sikorsky Aircraft takes an exhibit airborne
Pleasing constituents, getting executive buy-in and showcasing products and engaging attendees requires months of planning
Leads and Measurement: The New Priority
Lead capture and data management are essential to event planning. Don't know how to get started? Read this.
Early Engagement: Web communities offer a peek into pre-event consumer behavior
Tapping into online communities before a live event allows a brand to learn a great deal about its target audience, which leads to more meaningful live experiences.
Art of the tweetup: Brands invite Twitter followers off-line at hosted events
Online social circles are moving out of cyberspace and back into the physical realm. Where is everyone going? Why, to the nearest tweetup, of course.
Going Mobile: How to implement a text-based communcations campaign
Pulling off a texting campaign isn’t easy. We checked in with Kim Dushinski, author of “The Mobile Marketing Handbook,” to find out what works and what doesn’t.
Baby, you can drive my car
Getting consumers in the driver’s seat is tougher than ever, so Ford put them behind the wheel for free
Title Fight
Members of the tech community talk about the future of event marketing in a marketplace shaped by economic crisis
Come Fly With Me
One of the best places to reach customers is one of the hardest to activate in. A look at staging events inside airports.
Two-Way Touchpoints
Telecom brands use—surprise, surprise—mobile phones to enhance experiences and collect data.
Circle of Friends
10 things you can do right now to make the most of social media
Tools of the Times
Customer events turn to social media to get maximum reach at minimum cost.
Street Smarts
Streetwise Sampling: How to win friends and influence commuters