09/21/2007 - Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels. Based on the platform True Vision Should Lose Nothing in Translation, Samsung is partnering with Landmark theaters to connect with consumers.
09/20/2007 - In an effort to connect with black consumers and communities, AT&T has announced a sponsorship of a multicity college tour featuring music and folklore presented by the Gee's Bend Quilters Collective.
01/07/2007 - CES exhibitors are driving their messages home—literally. The invasion of mobile marketing at the annual mega-show has been taken to a new level this year, with at least seven brands spotted yesterday using double-expandable trailers outside the convention center to stretch their exhibit outside show walls to draw in those outside.
