Parnter Corner
Baby, you can drive my car
Getting consumers in the driver’s seat is tougher than ever, so Ford put them behind the wheel for free
Intel gets "sticky" on CES guests
The clear glass island display featuring projection-based touchscreens was just one of many sticky interactives that drew and kept attendees.
Title Fight
Members of the tech community talk about the future of event marketing in a marketplace shaped by economic crisis
Come Fly With Me
One of the best places to reach customers is one of the hardest to activate in. A look at staging events inside airports.
Two-Way Touchpoints
Telecom brands use—surprise, surprise—mobile phones to enhance experiences and collect data.
House Parties
Marketers throw intimate events in consumers’ own homes
Circle of Friends
10 things you can do right now to make the most of social media
Tools of the Times
Customer events turn to social media to get maximum reach at minimum cost.
Latest News
Assets from previous programs give new life to budget-conscious events
With a dash of creativity and a sprinkle of vision used marketing assets and program elements can be retrofitted or reused at local events, at trade shows, at retail—you name it.
Strength in Numbers - Co-marketing strategies defray costs, extend reach and add value to consumer experiences
In today’s difficult economy, every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner.
LG Crowns Texting Champ
LG this year dialed up its search for the nation’s fastest texter with fun and exciting texting challenges from pre-qualifying challenges this May to the final competition rounds this week.
Intel hosts science fair to find tomorrow’s innovators
Young scientists from around the world traveled to in Reno, NV in May to compete in the world's largest pre-college science competition: the Intel International Science and Engineering Fair 2009.