Quadcopter doves - Kirin’s new campaign to promote the village surrounding their office involves an inventive use of drone technology. A series of quadcopters as re-fashioned to look like stylized doves, which can be summoned with a mobile phone to record video of participants which are then uploaded to Kirin’s Off White House website.
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Event Marketing Technology and Interactive Exhibit Technology powered by Sparks. Each month we’ll deliver highlights of intriguing new interactive technology and uncover new trends in the event marketing industry. We cover reactive walls, augmented reality apps, interactive touch screens, surface tables, kiosks, micro tiles and more. Each month we will bring to you the latest emerging technologies in experiential marketing, custom trade show exhibits, consumer events and activations, themed environments, custom retail display and fixture technology, and more. Click here to download our latest Interactives White Paper.
Dancing Traffic Light
Dancing Traffic Light - To promote their new safety awareness campaign, german car manufacturer Smart set up a giant booth on a street corner in Lisbon, Portugal. Inside, visitors can dance in front of cameras that translate their movement directly to the stop icon on the streetlight. As pedestrians watch the normally stationary figure come alive, they become less tempted to walk against the signal.Read More
Attachment: a high-tech version of a message in a bottle. This project by Swiss artist David Colombini, will utilize automated machines that print out messages or URLs to videos, etc. and fasten them to biodegradable balloons. The balloons are then filled with helium and sent aloft with the hope that someone, somewhere finds the message and makes a very unusual human connection.
Afterglow: Lightsuit night skiing - Production studio Sweetgrass, in partnership with Swedish Agency Ahlstrand & Wållgren created this amazing video to co-promote ski brand Atomic and Philips’ Ambilight technology which alters the room light temperature to match the TV image. Here, the suits the skiers wear are outfitted with this lighting and creates beautiful glowing cascades as the skiers wind down the slopes.
Hendo: hoverboards are finally a reality (on metal surfaces anyway). By taking the same type of magnetic levitation that makes bullet trains possible, the Hendo startup has created actual working hoverboards. Their intent is not just to create unusual toys, but to promote robust magnetic levitation systems. They believe that this type of technology can have revolutionary possibilities if applied correctly and are offering starter kits for a $300 donation.
Intellipaper: disposable USB and NFC drives printed on paper. Startup company Intellipaper offers an ingenious twist on the USB drive: the ability to print out pre-loaded USB sticks in mass quantities onto common cardstock. By combining NFC technology with disposable low-profile USB, this technology can be especially useful for affordable promotional materials that can work on a variety of devices.