By tracking the MAC addresses of network-enabled mobile electronic devices at the re:publica 2013 conference, German design company OpenDataCity was able to visualize the changes in position in the location over time, creating a visually intriguing and informative picture of the flow of event participants.
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Event Marketing Technology and Interactive Exhibit Technology powered by Sparks. Each month we’ll deliver highlights of intriguing new interactive technology and uncover new trends in the event marketing industry. We cover reactive walls, augmented reality apps, interactive touch screens, surface tables, kiosks, micro tiles and more. Each month we will bring to you the latest emerging technologies in experiential marketing, custom trade show exhibits, consumer events and activations, themed environments, custom retail display and fixture technology, and more. Click here to download our latest Interactives White Paper.
New York based interactive designers SOFTlab recently commissioned by wireless speaker manufacturer Sonos to install a reactive sound space called Light House. The piece uses 600 fluorescent tubes that react to components in the Sonos wireless speaker system to create a reactive sonic environment.Read More
Danish research group Eye Tribe is taking pre-orders on its new flagship product, The Eye Tribe Tracker. This device uses infrared light to track eye movements of users that allows control similar to that of a conventional mouse or touch surface.