Parnter Corner
BET Inspires Viewers to Vote with High-tech Tour
The BET Awards Viewers Choice Mobile Tour hit the road to encourage viewers to vote for their favorite music artist
Mentos Freshens Up Facebook Page with Wacky Stunts
Mentos (a.k.a. The Freshmaker) sets loose a street team on the streets of Minneapolis
The Army and Air Force Score Leads
To meet recruitment goals, the military gets its game on with gaming and behavior mapping
Social Media Toolbox
Eight social media technologies you’re probably not using… yet
X Marks the Sweet Spot for Savvy Brands Like Canadian Club
Modern-day scavenger hunts mix live adventures with online incentives to inspire consumer engagement
Pepsi, Southwest and Best Buy take platforms to the next level
One-off hybrid outreach adopts a “platform” approach
Digital Staffing with Mountain Dew, Samsung and More
Brand ambassadors enter the digital age
Mobile apps: The new takeaway at consumer events
Four brands test four strategies that mix apps with consumer events.
Latest News
Palm Launches Summer Tour
To drive awareness and generate leads for its Palm Pre Plus smartphone, Palm in June launched a six-week summer tour.
ING DIRECT USA to Host Chicago Savers Tweetup
Chestnut Street Cafe Meet-n-Greet With ING DIRECT USA COO
ID and Age Verification to take center stage at Cyber Event
Online security expert will be a featured speaker about global age verification at the Combating Cybercrime Conference
Wired Magazine’s Media Lounge Rejuvenates at CES
Wired magazine offers CES a chance to rejuvenate from the busy trade-show floor at its Recharge lounge