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Welcome to tech-EM.com!

Event Marketing Technology and Interactive Exhibit Technology powered by Sparks. Each month we’ll deliver highlights of intriguing new interactive technology and uncover new trends in the event marketing industry. We cover reactive walls, augmented reality apps, interactive touch screens, surface tables, kiosks, micro tiles and more. Each month we will bring to you the latest emerging technologies in experiential marketing, custom trade show exhibits,  consumer events and activations, themed environments, custom retail display and fixture technology, and more. Click here to download our latest Interactives White Paper.

Interactive PSA

Interactive Environments

Interactive PSA warns moviegoers about the dangers of texting and driving - Audiences attending the MCL cinema in Hong Kong received a visceral reminder of the dangers of distracted driving. Created by Ogilvy and Mather Beijing for Volkswagen, the campaign used a localized SMS server to simultaneously text all the members of the audience as images of a country drive were projected. When the viewers looked down to check their phones, the car on the screen crashes into a nearby tree reinforcing the notion of safe mobile use in an effective and unexpected way. 

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Posts

Jul 30
Digital Magic Carpet

Digital Magic Carpet

Mediatecture

Digital magic carpet - Tapis Magiques by French artist Miguel Chevalier recalls the mythological magic carpet but casts it into the 21st century. Using high powered projectors, the artist filled the floorspace of the Sacré Coeur Church in Morocco with colorful and contrasting patters that changed with the movement of the occupants. 

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Jul 30
Van Gogh’s Ear

Van Gogh’s Ear

Physical Interfaces

Van Gogh’s ear printed from the artist’s genetic information - In this rather bizarre installation, German artist Diemut Strebe used DNA extracted from Vincent Van Gogh’s envelopes along with genetic data from a living relative, to grow living tissue that was then printed into the form of the artist’s ear using 3D printing. Artificial nerve tissue was also embedded in the sculpture and visitors could speak into the ear and hear their voices repeated back to them as the tissue perceived them.

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Jul 30
Framed 2.0

Framed 2.0

Hardware Innovation

Framed 2.0 - This intriguing Kickstarter project brings the idea of the digital picture frame to a new level. By integrating seamless, sleek state-of-the-art visual display hardware with user-generated on demand content, Farmed allows evolving, digital imagery to be displayed on your wall and be changed with a simple gesture. 

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Jul 30
Little Bits

Little Bits

Hardware Innovation

Little Bits modular physical computing systems - The popularity of physical commuting has skyrocketed. Technologies like Arduino have allowed tinkerers to use small digital systems to power physical objects like LEDs, motors sensors, etc. These systems can still require many hours of work and study in order to program and engineer the electronic components involved. Little Bits makes the process incredibly simple by offering simple snap together magnetic kits that allow instant plug and play physical interaction. 

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Profiling The Hottest Technologies in Event Marketing